Purposeful mobilization can be crucial not just to win wars but also to consolidate a favorable peace. Greg Behrman explains how this was done after World War II through the Marshall Plan, which took a devastated continent and restored its economies and infrastructure in the course of a few years. The speed, scale, and ingenuity of the effort was striking. From the point when Secretary of State George Marshall saw the need to rescue Europe in early 1948 to the point when ships with humanitarian relief supplies were leaving American ports was about half a year. In those months, he and his staff designed the program, introduced it to the American people, persuaded a skeptical Congress to fund it, recruited private-sector industrial leaders to run it, negotiated a unified plan with European leaders, and mobilized the supplies and logistical capabilities to make it real. Also, the book is the best account of the ingenious structure of the Marshall Plan, which was based on providing strategic inputs to restore industrial value chains and generated so-called counterpart funds that were transferred to European governments to rebuild infrastructure and restore public services and were used to revive civil society. This is a classic case study of a major strategic mobilization that generated a huge geopolitical impact.

Guiding Questions

  • How did American political, economic, and ideological motivations intersect in the conception and execution of the Marshall Plan, and to what extent was it driven by altruism versus strategic self-interest?
  • How did the Marshall Plan contribute not only to Europe's physical and economic recovery but also to the long-term shaping of transatlantic alliances and the ideological boundaries of the Cold War?

Reviews

The Most Noble Adventure: The Marshall Plan and the Time When America Helped Save Europe

  • August 7, 2007
  • Kirkus

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The Most Noble Adventure: The Marshall Plan and the Time When America Helped Save Europe

  • January 1, 2008
  • Foreign Affairs

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